Sharp.

So my attention was drawn to a rather funny article today. Time Magazine produced a piece on people who use Twitter to massage their own ego, some of the worst offenders showcased on the website tweetingtoohard.com. The submissions are then ranked and listed according to votes.

A good idea in theory, I'll admit. But a problem came when comedian Peter Serafinowicz caused a stir in the magazine by posting the following Tweet:



"Went to the gym this morning. As I left, everyone said I was the best!"

Incensed by the Tweet, the American magazine had trouble understanding the irony of this statement, and promptly included Serafinowicz's quote into their article. Asking him why he'd written something so arrogant, he replied:

"At my local gym, most of the guys (losers) are jealous of me, as (I don't wish to boast) I'm in great shape. I'm pretty sure that they call me names when I'm not around, so when they congratulated me for bench-pressing 180 pounds, I suppose I felt vindicated in some way, and wanted to tell the world about it."

Again, Time magazine took the statement at face value and made complete tits of themselves to the British public, posting it with both quotes.

Here's their article in its entirety.

Peter Serafanowicz 1, well-regarded American publication 0.