I've been awakened from a 3-month long coma by the Boxing Day furore caused by Peter Serafinowicz and the 'world's worst joke on Twitter'. As I write this, the outrage rolls on, without so much as a sniff of the original tweet that caused the uproar.
Funnily enough, it seems there are hundreds of people out there who are disgusted at his behaviour, a worrying indictment of where entertainment and censorship is heading if the Daily Mail readers have their way. 99%, however are chewing their own hands off in anticipation and curiosity about what simple words could have possibly caused such a volatile reaction.
And here's the rub - this is a superbly-orchestrated hoax. Well-played Peter, although I can't help but think society has lost on this one.