It has always struck me as rather odd that programmes which deal with issues such as addiction (well, I say 'deal' in the loosest terms) choose to be sponsored by gambling companies. Maybe they're just ensuring a long-term supply of guests, which seems like a plausible explanation.
Anyway, the task of portraying such a destructive activity like gambling is a tough one, and it's clear those marketing types are struggling. Here's Wink Bingo's most recent effort.
"Yeah, I have it! A bollocks CGI dog doing some Irish dancing!"
That said, I'll probably eat my words, when the country is swallowed into a global rec-... oh wait.